Featured case Asics HQ
A Way to Healthy Innovation
We took ASICS’ mission statement - ‘a sound mind in a sound body’ - and gave it physical form by developing a new regional HQ that proactively stimulates a healthy and sustainable life and workstyle. For the design of Japanese brand ASICS’ regional headquarters, we drew on the architectural tradition of the palazzo, creating a central atrium space that is symbolic of company values as well as facilitating social interaction. At the heart of the atrium we placed a three-dimensional showcase that displays the ASICS’ brand and functions as a podium, meeting space and design center. We replace the functions of a conventional office lobby with the atrium’s informal meeting space and a public and prominent exhibition space.
RED Company was founded by Niels Jansen and Nanne de Ru in 2015. It all started with a single objective: creating next-level real estate of the highest possible quality. We are proud to say that, only two years later, we have achieved our goal. Our projects – such as the Asics and DanoneHQs and a new 150-meter-high residential icon in the heart of Rotterdam – have already made their mark, showing that we are a breath of fresh air in the real-estate world. We are young, ambitious, enthusiastic and adventurous, always on the lookout for innovative, design-driven and sustainable real-estate concepts. Every member of our RED team is keen to make a positive impact through the single-minded pursuit of quality and enhanced value.