We took ASICS’ mission statement – ‘a sound mind in a sound body’ – and gave it physical form by developing a new regional HQ that proactively stimulates a healthy and sustainable life- and workstyle.
Total footprint of m2
Architecture by Powerhouse
For the design of Japanese brand ASICS’ regional headquarters, we drew on the architectural tradition of the palazzo, creating a central atrium space that is symbolic of company values as well as facilitating social interaction. At the heart of the atrium we placed a three-dimensional showcase that displays the ASICS’ brand and functions as a podium, meeting space and design center. We replace the functions of a conventional office lobby with the atrium’s informal meeting space and a public and prominent exhibition space.
HEALTH & SUSTAINABILITY
We committed to developing a building that boosts people’s energy levels and makes an inviting environment to work in while stimulating cooperation though pleasantly green social spaces that trigger informal encounters and discussion. Our intelligent building contributes to a high-quality work- and lifestyle by using the latest green solutions, natural materials and high-tech climate control features. Our design facilitates the co-working philosophy of ASICS and fuels knowledge sharing so that people from different areas of expertise can help and inspire each other.
We focus on making our planet a healthier place by integrating sustainability into our design rather than treating it just as an add-on. We think it is self-evident that sustainability should play a substantial role in real-estate development which is why we focused on the reuse of materials and minimizing the carbon footprint of the ASICS building, as in all our buildings.
Creating spaces that foster healthy and innovative working patterns is a complex process. We formed mutually beneficial partnerships to stimulate creativity and combine resources on this forward-looking project.
- Architecture Powerhouse
- Construction PLEIJSIER BOUW
- Consultancy and management DVP
- Engineering and consultancy IMD
- Engineering Deerns
- Landscape and urban design LAP
- Engineering and consultancy DGMR
- Strategy development skonk