Back in 1972, Danone founder Antoine Riboud redefined the traditional role of the business leader and outlined a new vision of corporate social responsibility in a speech he made to 2000 executives in Marseille. His vision still informs Danone’s mission and core values, which we set out to embody in the concept and design of the company’s Dutch headquarters. Specifically, our office stimulates innovation by encouraging collaboration.

Our building features green and informal meeting spaces to stimulate co-working and encourage relaxed encounters and exchanges. We designed these welcoming, sociable areas to facilitate Danone’s philosophy of knowledge sharing, so that people with different areas of expertise can help and inspire each other, boosting innovation.

Sharing a campus in Hoofddorp, Danone and ASICS also share complementary visions – a healthier lifestyle for their customers, whether through healthier eating or sport and activities. Our buildings for these two brands express that relationship through their harmonious architectural styles, and the pleasant, park-like garden that connects the two.